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Improve online credibility with Shauna MacKenzie

Shauna MacKenzie

Shauna MacKenzie talks impression management on the Clearly Influential Podcast!

Guest: Shauna MacKenzie of Best Kept Self – Turning Experts into Entrepreneurs

How much time do you spend getting ready to leave the house? If you’re like me, it takes at least an hour for me to get ready.

We all want to put our best face forward. We know that it is important. We know that people will judge us based on what we’re wearing, how we do our hair, and how we carry ourselves.

We want to make a good first impression!

But are you putting the same care into your online appearance?

Today’s guest is an expert in helping entrepreneurs improve their online credibility. In her experience, she’s found that making a great online impression just doesn’t come natural for most people.  But, today she reveals some simple things that we can do to enhance our online appearance.

Shauna MacKenzie is a communication specialist and entrepreneur. She specializes in four areas: image consulting, personal branding, nonverbal communication, and helping experts turn their expertise into entrepreneurial ventures. She has an MA in communication and leadership studies from Gonzaga University and a BA in communication studies from the University of Iowa. She recently completed research in the area of establishing credibility online through impression management strategies.

 Things you’ll learn in this episode

-The real reason transparency is so important online Tweet it!

-One thing to change if you’re not getting interaction on your website Tweet it!

-Shauna found one commonality among successful online entrepreneurs offering a service – do you share this commonality?

-The three things you need to be successful online

Notable Quotes

Most entrepreneurs are having a hard time understanding how [their impression] translates online Tweet it!

One thing you can do right now to make a better online impression:

Reveal your personal life on social media for a boost in engagement – fast!  Tweet it! – Listen for details!

 Shauna’s Recommended Resources

Marie Forleo

David Siteman Garland

Derek Halpern

Connect with Today’s Guest

Best Kept Self to learn more about Shauna

Or connect with Shauna on Twitter @MsShaunaMack

Next Step

Do you want to become influential? Find  more tips here – plus some free templates to make crafting messages a breeze. Get them here!


Not online yet? It really isn’t

About the Author Sandy Donovan

Sandy empowers the young and talented to increase their power and influence by improving their ability to be heard and be clear. She does this by providing access to rigorously tested research in the communication, psychology, and marketing fields.

  • I am excited for your show. Listening now! Love persuasion and influence, but particularly how it influences online branding and conversions!

    • ClearlyInfluential

      Thanks Alex! This is a great episode for you then as Shauna really goes into positioning yourself in a credible way online to increase those conversions. Thanks for listening! I hope you enjoy it!

  • Celest Horton

    Congratulations on the Podcast!! I am so excited…this is such an important and powerful topic. I am a huge fan of Marie Forleo’s too and I am getting close to completing her B-School. She is a great recommended resource. Thanks Sandy!!

    • ClearlyInfluential

      I’m glad you enjoyed it, Celest! How is B-School going? I want to hear all about it! Thanks for listening and for leaving a comment. I really appreciate it!