Big day today – I have an announcement. I’m leaving Las Vegas. In just a few short weeks, I’ll be coming to you from Northern California.
Although I’m very excited about the move, I’m also a little sad to say goodbye to the city I’ve called home for the past 9 years. There are a lot of things that bug me about this place, but there are also a lot of things that I’ll really miss.
So, I started to compile a list of all of the things that I wanted to take with me. Everything that I’ve learned from Las Vegas, or all the ways that I’ve changed for the better.
Although there were quite a few things that came to mind, what I kept coming back to, was my new focus on appearance. To some of you, that might not sound like a positive, but hear me out.
I grew up in Pennsylvania and, although I can’t speak for the entire state, where I lived wasn’t exactly the fashion capital of the world.
When I went away to school, I landed in State College Pennsylvania at Penn State University – which happens to top the list year after year for worst dressed colleges in the country.
Now, when I attended Penn State, I didn’t think we dressed particularly bad. I actually really liked walking into a bar in a hoodie, jeans and sneakers. I would never try that in Vegas. In fact, they have rules against it at most places.
Now, you can say that Las Vegas is materialistic and maybe I’ve become that way too… but it is more than that. I’ve learned that I feel better when I’m dressed.
Today’s guest would agree. She teaches others how to dress to appear more authentic, credible and to get others to do business with you. But – she does it in a unique way. She says that we all have a core vibration – and once we learn what that is, we’re able to dress accordingly.
Taylore B. Sinclaire is the originator of personal energetics and creator of the IlluminEssensce® technology. The IlluminEssensce system is groundbreaking and based on the laws of quantum physics and identifies a person’s core vibration.
Taylore has been a successful image consultant and a leading non-verbal communication expert for more than twenty-five years. She has personally worked with more than 7,500 clients.
So – get out of your pj’s – get on a nice outfit that matches your core vibration and listen to Taylor B. Sinclaire explain the power of dressing right.
How much time do you spend getting ready to leave the house? If you’re like me, it takes at least an hour for me to get ready.
We all want to put our best face forward. We know that it is important. We know that people will judge us based on what we’re wearing, how we do our hair, and how we carry ourselves.
We want to make a good first impression!
But are you putting the same care into your online appearance?
Today’s guest is an expert in helping entrepreneurs improve their online credibility. In her experience, she’s found that making a great online impression just doesn’t come natural for most people. But, today she reveals some simple things that we can do to enhance our online appearance.
Shauna MacKenzie is a communication specialist and entrepreneur. She specializes in four areas: image consulting, personal branding, nonverbal communication, and helping experts turn their expertise into entrepreneurial ventures. She has an MA in communication and leadership studies from Gonzaga University and a BA in communication studies from the University of Iowa. She recently completed research in the area of establishing credibility online through impression management strategies.
-The real reason transparency is so important online Tweet it!
-One thing to change if you’re not getting interaction on your website Tweet it!
-Shauna found one commonality among successful online entrepreneurs offering a service – do you share this commonality?
-The three things you need to be successful online
Most entrepreneurs are having a hard time understanding how [their impression] translates online Tweet it!
Reveal your personal life on social media for a boost in engagement – fast! Tweet it! – Listen for details!
Best Kept Self to learn more about Shauna
Or connect with Shauna on Twitter @MsShaunaMack
Do you want to become influential? Find more tips here – plus some free templates to make crafting messages a breeze. Get them here!
Not online yet? It really isn’t
What percentage of your day to day interactions occur via some type of computer mediated communication? Between emails, social media, blog comments, viewing pictures and videos from friends and reading content that others have written, I’d bet a large percentage of your communication is digital.[Related] Computer mediated communication, helpful or hurtful?
The impression people get when they interact with you online is JUST as important as the one they get while interacting with you in person, or when they see you for the first time. In a previous post, I discussed ways to communicate your online credibility. In that post, I mentioned ways that one could present themselves as to increase their perceived competence and character through online interactions. However, if the right people aren’t actually seeing all the good work you’re putting into creating a stellar online presence, it is all pretty pointless. So, today, I’ll discuss ways to manage your online reputation – that is, what people see when they are looking for you or your company. If you’re struggling to understand the difference between your online credibility and your online reputation, think about it like this – your credibility is what people think once they’ve found pieces written about your or by you, your reputation is how prominent those good and bad pieces are on the internet. For this reason, the discussion about maintaining a positive online reputation is a bit more technical. But, don’t worry, it isn’t too tough. We’ll start by addressing some pro-active ways to manage your online reputation.[Related] Communicating your credibility to increase influence
Just like in high school when you wanted to know who was talking about you and what they were saying, you’ll want to do the same on the internet. To do this, you’ll want to sign up with a service that alerts you every time someone mentions your name, brand, email or business. I use Mention and Google Alerts. Both are easy to set up. Once you have them running, you’ll receive notifications whenever your keywords are mentioned online, or on social media.
People are looking for you online. Whether you’re getting your 15 minutes of fame, or you’re just the average girl next door, people will look you up. In order to have some control over what they see, you’ll want to manage all of the obvious and most popular places for them to find you. Linked In is a must, but think beyond that. If you run a small business, you’ll want to create profiles on relevant directories (like Yelp or Angie’s list).
I’ve heard many people say that they stay off social media to avoid any possible negative exposure that may come with it. We know that employers now search social media and have been known to ask for social media log ins to check up on activity. But, is abstinence the best approach? Rather than thinking of all the ways social media can hurt you, consider the ways it can help by having control of what others see when they search your name. You have the ability to maintain the posts associated with the account, your bio and photos. This is a great way to present your best self.
This is the best, and most under utilized method of maintaining a positive online presence. A website is the perfect way to highlight your strengths, display your portfolio and show potential clients and employers what you can do. If you have avoided creating a website because you fear technology, stop. It isn’t difficult to get a site up and running in just a few minutes. You absolutely don’t need a web designer or a programmer for the purposes of a personal website. I use WordPress, which is a very user friendly platform. I pay about $6/month to host the site (hosting means, someone keeps it up and running so others can access it) using BlueHost. If you don’t yet have a website, click here right now and sign up for one in your own name. Once you do, BlueHost will show you how to install WordPress. No code. Just a simple click installation. I promise, it is easy.
Now that you have destinations for potential browsers, make sure that your preferred destination finds itself on the front page, in the number one spot on Google. This post from Mashable shows you how Norton now provides this reputation service for free.
Next, set up your website so the search engines know it is a web destination all about you. To do this, make sure your name appears on the homepage, in the meta-description and on the page. Since you likely don’t own a competitive name, it won’t be difficult to appear toward the top of a search.
Select professional photos of yourself to place on your site and use your name in the title, the alt tag, caption and description. This will control the images that appear in search.
Create a YouTube account and post videos to your account. If you’re not sure what to post, try how to videos related to your profession. This is a great way to establish authority in your field.YouTube is also a large search engine owned by Google, so videos will pop up in search very easily.
Seek out guest posting opportunities on blogs that are relevant to your industry. This will really give you an opportunity to shine. By creating educational content that showcases your knowledge and talents, and then getting that posted on a prominent blog, you’ll appear as the expert in your field. Plus, this is another way to pop up in search. To really take advantage of these opportunities, make sure you sign up with a Google Authorship account. This is what gets your picture to show up in search, adding a layer of trust and transparency. It is easy to set up. If you already have a Google Plus account, simply follow the link above and enter your email. If you don’t have a Google Plus account, make one. See #10.
Speaking of Google Plus, create an account and post occassionally. You don’t have to post often for the purposes of maintaining credibility, but post occassionally. Specifically, share links to the guest posts and website you’ve created. Google favors Google Plus posts in search. They compete with everyone else for the top page (unlike Twitter or Facebook posts). This means, it is fairly easy to rank, especially for non-competitive words (like your own name).
Assuming you have no significant online reputation problems to begin with, following these
will get you started on the right track. It doesn’t take much effort to maintain these profiles once they’re up, but you’ll want to check in on them and update them occasionally (perhaps once a month for most, more often for social media like Google Plus and Linked In).
Have you read the article about creating influence by understanding the three key factors associated with power? In short, it discusses three factors that you must consider when establishing power in your network.
Those factors are:
1. the number of ties you have in your network,
2. how close you are to each of those ties and
3. If you have the ability to directly contact those members of your network.
Now that we communicate on the computer so often, how can we use it to increase our power?
A study published in 2013 in Information Technology and People looked at the use of computer mediated communication specifically in the workplace. They found the use of such communication mediums, such as email and instant message, significantly increase the number of ties in an individual’s workplace as well as the closeness to those ties. If you work in a large organization and are not able to interact face to face with everyone on a daily basis, the use of email and instant messaging can actually help you increase the power you hold in your network by building your personal relationships.
However, there is a flip side. Those who had the most outgoing messages also showed a decrease in work performance. No good. As discussed in Communicating Your Credibility, others perceive you as credible or not based both on character as well as competence. You must have the competence in order to leverage character traits.
I want to hear – how do you balance the use of technology in the work place? Leave a comment below!!
Are you knowledgeable, credible and trustworthy? Does your audience perceive you that way?
Or, do they see you as the equivalent of a used car salesman?
The trustworthiness of professionals in the business world is questionable. As an audience can assume a business professional is interested in self-gain, it is understandable that credibility is questioned. Add to that constant news stories reporting business executives and policy makers that make unethical decisions and it is no wonder the general public questions many professionals.
In order to establish and maintain credibility, it is important to optimize your online presence to create transparency, vulnerability and to empower your audience. Only then will you become credible in their eyes and have the opportunity to change beliefs, attitudes and actions.
Through helping others develop presentations, I’ve learned that deriving credibility is one of the most difficult tasks for a presenter. What is surprising to most data driven professionals is that credibility is not strictly based off of what you have done and what you know, but often, how the audience feels about you. Unfortunately, your actual credibility and your perceived credibility are not the same. Yet, it is your perceived credibility that makes all the difference when it comes to persuading others to change their attitudes, beliefs and behaviors.
How can you improve your credibility? It is best to earn credibility before you even have a conversation with your audience. Here, you will learn three steps to improve your perceived credibility online so that you can begin to change the attitudes, beliefs and actions of decision makers, word wide.
The first thing to do is develop a website. It is important that you do not hide behind the text. Rather, open yourself up to the public by displaying your picture, means of contact, video with a personal message to site visitors, and other insights into your personality . All of this seeks to increase transparency.
Transparency will allow the audience to identify with you. An audience is most likely to follow those who seem similar to them. As a scientist, your work might appear distant to many people outside of your field. It is difficult to relate to data. Putting a human behind the work allows the audience to find similarities between you and them. Identification is a very strong factor in persuasion. Kenneth Burke claims that in order for persuasion to take place, identification must also take place.
[Related: Free resources to improve online communication]
Specifically, share personal information that creates vulnerability through social media.
In the article Communication strategies for earning trust in climate change debates, Goodwin and Dahlstrom discuss four strategies that scientists can use to improve their credibility. Vulnerability was one of those. It can work for professionals in any field.
Becoming vulnerable is perhaps against all intuition for any professional. This vulnerability is an aspect of you that the audience must see to begin to realize your expertise. By showing more than your professional side, you become human. In the long run, becoming vulnerable will ultimately lead to increased credibility.
Make small claims that the audience can verify. It is not always feasible for your audience to verify every recommendation you make. For instance, if you advice on investments, the audience might not have the means to follow each of your recommendations. If you advise on marketing, they may not sit in the decision seat that will allow such an experiment. However, there are likely small recommendations that are free or inexpensive that your audience can work through before making a larger commitment. Allowing them to do so will help to build trust and credibility. After they have verified small claims, they are more likely to accept other claims that they are unable or unwilling to verify.
Establishing an online presence will allow you to become transparent, vulnerable and provide a platform that empowers your audience. All of these will create an opportunity for you to reach more people and become more credible among non-academics.
To learn more about communicating your credibility, read this article that outlines the two components of credibility: character and competence.